FOUNDED in 1996, Organs 'R' Us ("ORU"), nonprofit Tax ID 94-3333306, promotes the need for organ donors. Through walking and running, transplant recipients, candidates, family members, friends and donor families have generated $20 million of publicity promoting organ donation. Although started in the San Francisco Bay Area, ORU has grown throughout the US. Through participation in athletic events selected for maximum publicity and fun, this group showcases their fitness proving that organ transplantation saves lives.